FAQ

What is a fiduciary?

A fiduciary always has the client’s best interests in mind and has an ethical obligation to put those
interests ahead of compensation and any other considerations. An investment advisor’s responsibility
goes beyond that of any other representative and requires that investments be best suited, not just well
suited, to the client. Horizon Digital Asset Advisors is a fee-only advisor, which means clients are charged
only for portfolio management AUM (Assets Under Management) fees, individual investment
consultation fees, or a combination of both.

Who is a Horizon Digital Asset Advisors client?

Clients are retail investors from main street, be they individuals or families, who want to expose their
portfolios to digital assets. They want to trust their investments with an advisor who is an expert in the
digital assets class, won’t just “set and forget” the investment, and will regularly monitor and advise the
client as events demand.

Digital assets are a unique and growing investment class that are often counter to traditional investment
classes. Consequently, digital assets are often met with hesitancy or even complete avoidance. But
digital assets need not be so scary, and Horizon Digital Asset Advisors will help each client by educating
them on the fundamentals to digital asset investing.

What is your investment philosophy?

I believe in the power of digital assets to usher in a new world of investment opportunity for retail
investors. The intermediaries of traditional markets don’t exist in the world of digital assets and thus
creates an amazing opportunity for anyone to build generational wealth. Many digital assets are
considered early investment opportunities and unlike early investment opportunities in the traditional
world, the investor does not need to be “accredited” to invest in them. One can simply put as little or as
much as they want into digital assets, and I can help them do this.

Though much more transparent than stocks, bonds or commodities, digital assets are very knowledge
dense, and every investor needs guidance. My goal is to guide every client through education, risk
tolerance consideration, and the fundamentals of digital asset investing, so they can build wealth that
can ultimately lead to more freedom in life.

What is Blockchain?

• It is a distributed database amongst thousands of machines and is decentralized
• It is not centralized like databases of yesteryear and today and not relegated to highly
  centralized oligopolies of tech companies
• It is data that is chained together chronologically to maintain a record, indefinitely, of everything
  that has ever happened on that blockchain
• Think of blockchain like a Google Document that is shared among friends across all those
  friends’ computers:
  a. Every time the document is updated, it updates on everyone’s computer so everyone
  can see what happened and everyone has a copy
  b. This is how Bitcoin and other cryptos work, but instead of just sharing amongst friends,
  an exact copy of the ledger is distributed across thousands of machines
• Blockchains are immutable, transparent, tamper-resistant, and do not require the trust of a
  third-party to verify transactions or to use
  a. Rather than a central bank, corporation, or escrow to maintain the trust or protect
  against mistakes, cryptography and math maintains the trust

Why Blockchain?

There are many important discoveries in the history of mankind, but only a few are momentous,
paradigm shifting advances, and blockchain is one of them. In the world of global commerce, there have
been four major paradigm shifting advancements: Fire, the Wheel, the Internal Combustion Engine, and
the Internet.

Blockchain is now the fifth paradigm shifting advancement. It truly revolutionizes the Internet into a
form that even people from as recently as a decade ago, would find indistinguishable from magic.
Here are some more reasons why blockchain is so important:

• With current database systems, access is restricted, data can be manipulated, and costs are high
• With blockchain, anyone can access the data for free, data is immutable once confirmed, and
  costs are much lower
• On blockchain, once verified, everyone can view data on the blockchain, but no one can change,
  alter, or erase the data. It is immutable.
• Blockchain eliminates the need for the trust industry (intermediaries like escrow) and creates
  the authentication industry
• Blockchain is transparent and the ledger viewable by anyone who wants to see it
• Blockchain can be used and adapted to many existing industries and new use cases:
  • Cross-border payments
  • Decentralized cloud storage
  • Real estate settlement procedures
  • Securing ownership of one-of-a-kind items like art and sports memorabilia
  • Securing, greatly increasing the efficiency, and reducing costs of supply chains
  • Create a decentralized finance system where there are no intermediaries like banks
  • Decentralized metaverses
  • Securitizing stocks and other securities onto blockchain
  • Tokenizing real estate or other hard assets
  • Many, many more…

What is Cryptocurrency?

The term “cryptocurrency” is a catchall term for anything in the digital asset space, but for most
projects, this is a misnomer because many projects are not currencies in the traditional sense.

• A currency is defined as a medium of exchange and Bitcoin is just that, a medium of exchange,
  but it is cryptographically secured digital money, not government-controlled fiat money
• Few cryptos are considered actual currencies however, and most are considered commodities or
  assets, with the IRS viewing them as property
  

Why are digital assets important to me as an investment option?

This is a long and open-ended discussion that is best relegated to blogs, vlogs, webinars, and personal 1
on 1 meetings, but in a nutshell, digital assets represent a massive new asset class, with many sub-
groups, that operate independent of the traditional markets like stocks and bonds.

Digital assets are not correlated with traditional markets. This non-correlated relationship creates a
wonderful opportunity for more portfolio diversification outside stocks, bonds, precious metals, and real
estate, and an opportunity to feel like you have gotten in early on something very promising and useful
for humanity, much like if you had invested in well-known tech stocks of today during their infancy in
the 1990’s and early 2000’s.

What digital assets would you recommend?

Of course, this a very personal question based on your circumstances and risk tolerance, but a one-on-
one meeting with me will certainly set the stage for recommendations.

From a high overview though, I basically stick to the “blue-chips” of the digital asset world, or those
digital assets that exist on well-known and safe US exchanges like Gemini or Coinbase. Assets like Bitcoin
and Ethereum are main staples in that group, but there are dozens of other options.

I want to help you build generational wealth for the long-term. I do not recommend activities like day-
trading or swing-trading, or any other form of active trading, outside of rebalancing portfolios or
exiting/entering positions as market conditions and needs require. I recommend a buy and hold
methodology, or what the crypto-world calls “HODL”, with occasional portfolio rebalancing as needs
dictate.